What is a diagnostic quiz? Includes information on its benefits in marketing.
Table of Contents
What Is a Diagnostic Quiz?
A diagnostic quiz is content where users answer questions prepared by a company and immediately receive the results. Because it is easy to participate in online, user engagement is high. Benefits include promoting products or services and collecting user data. It can be used for various purposes, such as psychological tests or type diagnostics.
Benefits of Implementation
- Easy for Users to Participate
- Easily Shared on Social Media
- Acquiring Potential Customers
- Deepens Understanding of Brand, Products, or Services
- Expanding Awareness via social media sharing (Increased Page Views)
- Data Collection
Users can enjoy answering questions passively and receive results without needing to filter information, resulting in high participation rates.
Personalized results work well with social media, making them easy to share and increasing reach.
The entertainment aspect and low participation barrier make it effective for acquiring customers.
Questions can naturally include promotions, and presenting results chosen by users themselves boosts purchase motivation.
Fun experiences encourage users to share results, contributing to increased awareness and site traffic.
Response data from the diagnostic quiz can be collected and analyzed for user insights.
Suitable Products
Diagnostic quizzes are ideal for promoting products or services that address individual needs or concerns, as well as for high-cost or long-term use items. They are particularly effective for the following types of products or services:
Products Meeting Individual Needs
Diagnostic quizzes are effective for promoting products tailored to individual concerns or needs. For example, health foods or cosmetics often vary based on personal body types or skin conditions. Through a diagnostic quiz, suitable products can be recommended to users.
Products That Are Difficult to Choose
Diagnostic quizzes are also effective for promoting high-cost or long-term products and services that are difficult to choose. For example, financial products like asset management or insurance often feel overwhelming to select. Diagnostic quizzes can propose options suited to user needs and risk tolerance.
Products Targeting Women
Women tend to prefer diagnostics and quizzes more than men and are more likely to share information they like with friends. Thus, products targeting women, such as cosmetics, beauty salons, and apparel, are well-suited for diagnostic quizzes, enabling more effective marketing.
Specific categories include:
- Health Foods
- Government Information (Taxes, Subsidies)
- Cosmetics
- Beauty Salons
- Asset Management
- Insurance
- Apparel
- Real Estate (New Homes, Renovation, Rental)
- Automobiles
- Telecommunication (Carriers, Plans)
By using diagnostic quizzes for these products or services, you can better meet customer needs and improve satisfaction.
Types of Question Formats in Diagnostic Quizzes
One-Question-at-a-Time Format
In this format, users answer one question at a time, and the screen transitions to the next question. This makes the questions clear and intuitive, reducing drop-off rates. However, modifying questions requires screen transitions, and too many questions may burden users.
Sheet Format
In the sheet format, multiple questions are displayed on a single screen. Since all questions fit on one page, it reduces user stress and encourages smooth participation. Additionally, having unified answer options eases the cognitive load on users.
Step Format
The step format displays the next question on the same screen as users answer each question. This makes it easy to show question flow and branching, enhancing the quiz's gamification. It also allows users to change their answers effortlessly, reducing frustration.
Logic of Diagnostic Quizzes
Flowchart Method
The flowchart method uses user responses to branch questions and derive a final diagnosis. Its advantages include:
- Easy to Answer: Questions are tailored to user responses, avoiding irrelevant questions and saving effort.
- Rich Combinations: The more questions and answers, the more diverse the results, enabling various product or service recommendations.
However, as the number of questions increases, managing combinations becomes complex, requiring careful planning to prevent inconsistencies and confusion.
Scoring Method (Point-Based)
The scoring method assigns points to responses, with the total score determining the diagnosis. Its advantages include:
- Branching Based on Scores: Results are displayed by comparing total points to predefined thresholds.
- Clarity of Results: Scores can be shown directly to users as part of the diagnosis, making the results easy to understand.
Both the flowchart and scoring methods have unique characteristics and can be combined to design versatile diagnostic quizzes.
Steps to Create a Diagnostic Quiz
1. Define Objectives and Target Audience
Begin by clarifying the purpose of the diagnostic quiz. Common goals include increasing website traffic, reducing drop-off rates, and boosting inquiries or sales. Also, consider the needs and behaviors of the target audience to define use cases clearly.
2. Develop Questions, Options, and Results
Design questions, answer options, and results. Focus on the information you want to deliver to users, then create questions and options based on that. Select display formats and logic suited to the quiz content.
3. Design
Focus on building a cohesive design. Ensure consistency with your website or brand to create a trustworthy user experience. Use designs aligned with your product to enhance engagement.
4. Create Content
Once the overall structure is clear, proceed to create the content. Choose between outsourcing to a production company or using a tool. Ensure the logic, design, and cost meet requirements throughout the process.
Note 1: Avoid Excessive Use of Time and Resources
Over-focusing on design or details may delay the launch. Using pre-built formats can save time and resources.
Note 2: Remove Unnecessary Questions
Including too many questions may burden users and increase drop-off rates. Limit questions to the essentials to optimize the user experience.
Note 3: Plan Post-Diagnosis Actions
What happens after the diagnosis is crucial. Design follow-up actions that drive purchases, promotions, or sharing based on user responses.
Enhance Marketing Effectiveness with Tailored Diagnostic Quizzes
Diagnostic quizzes are a powerful tool for businesses and brands to strengthen customer engagement and maximize marketing effectiveness. Creating effective content requires tailoring the quiz to align with the company’s goals and campaign objectives.
Previously, sharing and virality were the main focus of diagnostic quizzes. To achieve this, quizzes needed to be both engaging and convincing for users. These elements remain important today, but the use of quizzes has expanded to directly influence consumer behavior.
When creating a diagnostic quiz, consider consulting a professional production company or using a specialized tool.
If budget permits, outsourcing to a production company allows you to entrust everything from planning and design to implementation of a fully customized quiz. It’s worth consulting with a company that has a strong track record and creative expertise.
If you prefer a quicker and more cost-effective solution, consider using a tool. Our company offers a diagnostic quiz creation tool called "Judge." Despite its low cost, it includes advanced branching logic, analytics integration, and other essential marketing features that even custom development may struggle to implement. If you're interested, please give it a try.