The 3 Major Marketing Effects of Online Quizzes
Attract the Interest of the Target Users
Quizzes, in and of themselves, can capture visitors' interest.
What questions are asked and what results are presented play a key role in stimulating the target audience's curiosity.
Therefore, quizzes serve as an effective first step in generating interest in the product.
Can Suggest Products Suitable for the Target Audience
Quizzes effectively solves this problem of "I don't know which product is right for me".
If you have multiple products to promote or a complex system of services, you can provide suitable recommendations for your target users simply by having them answer a few questions.
The results of the quiz are easily accepted because they are based on the user's own responses.
This has the major advantage of being more likely to lead to purchasing behavior compared to simple recommendations.
Expand Awareness through the Use of a Quiz on Social Media
If the quiz results are satisfying and the product meets expectations, information about the product will be shared and spread on social media.
As social media users feel inspired to take action and think, "I want to try it too," this effect can spread, leading to increased product awareness and more visits to your website.
4 Key Features of Judge
Fast Creation and Deployment
Creating a quiz with Judge is easy.
Small-scale quizzes can be created and published for free in as little as 10 minutes.
Once created, a quiz can be published immediately via a URL, and OGP card settings can be flexibly customized to enhance its appeal.
It can also be embedded in a website, allowing it to be published directly on a merchandise page to increase its attractiveness.
Complex Conditional Branching
A wide variety of option buttons can be used, including multiple selections and numerical input, allowing quiz results to branch based on these values.
The created quiz can be viewed as a flowchart, making it easy to grasp the overall structure.
Visualization of Effects
Judge comes with a Google Analytics integration, making it easy to analyze the attributes and page views of users who visited the quiz. You can also track the order of choices leading to quiz results and the number of clicks on product links.
An inquiry form can be added to the quiz results screen, allowing you to collect email addresses and quiz results on an individual basis.
Rich Templates
A wide variety of design templates are available to match the branding and image of commercial products.
The design template can be easily switched, allowing you to change the appearance of the questions and options without the hassle of modifying their content.
Other Features